When I started ScalePR.am, I didn’t just want to create another PR agency, I wanted to build a space where stories could grow, cross borders, and inspire trust. My background as a journalist taught me the power of honest, well-crafted communication. Later, working within Armenia’s high-tech industry at the Ministry, I gained invaluable experience in event management and public communication. Leading large-scale conferences, international forums, and high-level delegations gave me a different set of skills; precision, diplomacy, and the ability to deliver under pressure. At the same time, I collaborated with the private sector, where I learned how creativity and agility drive success. This unique mix of public and private sector experience allows me to understand both perspectives and help brands navigate complex communication landscapes with confidence. ScalePR.am was born from that vision to help brands, leaders, and creators find their voice and share it with the world. Today, I’m proud to lead a team that brings creativity, strategy, and sincerity to every project we take on.